Earn higher rankings and more search traffic with a free SEO checker
Get a complete assessment of your website's search engine optimization (SEO) with our free SEO checker, which will conduct an SEO audit of your site and generate a personalized SEO report.
Want an overview of how the SEO Checker works? Watch our video tutorial and keep reading to learn how to read your SEO analysis report and understand the recommendations so you can start ranking higher in search results and earning more traffic!
Inside Your SEO Report
Your SEO score provides immediate insight into the health of your website's SEO. Scores run from 0-100: 100-70 represents a great score, 69-41 an okay score, and 0-40 a poor score.
Site Speed Analysis
A fast website is a must for a first-page ranking. Does your website make the cut? Get the answer, plus advice for how to make your site that much faster with a free SEO analysis.
URL Optimization Check
A URL influences how search engines and users look at your website. Our SEO checker assesses the format, length, and optimization of your URL for you.
Meta Tag Assessment
Your meta tags can make-or-break a page's performance. Learn if a page's meta tags miss the mark and how to make them hit the bullseye with our SEO audit tool.
Content is king in SEO, making user- and search engine-friendly content vital. Get actionable insight into the length, format, and optimization of your content via your SEO score.
Unoptimized images provide competitors the chance to push past. Use our free SEO audit tool, and see whether your images need alt tags, SEO-friendly filenames, compression, and more.
The backend of your site matters as much as the frontend. Is yours optimized for SEO? Find out with our free SEO report, which analyzes the technologies powering your site.
In-Page Link Audit
Internal linking helps users and crawlers explore your site. Learn how well your website links internally (and externally) with the in-page link audit included with your free SEO audit.
Site Security Score
Having a safe and secure site is essential to ranking higher in search results, as well as earning more leads and sales online. That's why our SEO analyzer checks your site's security.
More than 50% of the world's Internet traffic comes from mobile devices. Does your site deliver? Find out, as our SEO site checkup tool checks and tests your mobile friendliness.
Crawl & Indexation Analysis
Search engines must crawl and index your website for it to appear in search results. As a part of your SEO analysis, our Google SEO checker looks at your robots.txt file, XML sitemap, and more.
FAQs about SEO Checker
Last Updated, September 26, 2022
How do I use your SEO analysis tool?
Get started with our free SEO analysis tool by entering your website URL (or the page URL you want to audit). Then, enter your name and email address so you can receive a copy of your SEO report, which you can then save, share, and view whenever!
What does an SEO analysis tool look at?
An SEO audit tool should look at the critical factors of an SEO strategy and how SEO works, which can include:
- Keyword optimization
- Backlink building
- Image optimization
- Page speed optimization
- And more
Our free SEO checker tool assesses those factors, including:
- Your URL
- Your site speed
- Your page's title tag
- Your page's meta description
- Your page's heading tags
With a website SEO analysis from our tool, you can get actionable advice for how to improve your URL's SEO rankings.
What does our free SEO audit tool check?
Our free SEO audit tool offers a comprehensive evaluation of several factors, including:
The speed of your website not only matters to search engines but also to users. In fact, more than 80 percent of users expect a website to load in two seconds or less — if the website takes longer, they’ll likely leave, which increases your bounce rate.
That’s why our SEO site checkup tool tests the speed of your page.
Next, our SEO analyzer tool checks your URL. In this step, our tool looks at the following factors:
- Keyword: When you set the keyword of a page, it’s helpful to include the primary keyword in your URL. It helps improve the SEO strategy of your page, which can lead to a better ranking in search results.
- Underscores: When creating a page URL, it’s a common mistake to separate words with underscores, versus hyphens. That’s why our SEO checker looks for underscores. If it finds any, it’ll notify you in your free SEO report.
- Top-Level Domain (TLD): When registering your domain name, it’s critical that you choose a top-level domain — “.com” is one example. If you’re a non-profit or government organization, however, you may register “.gov” or “.org.”
Based on these factors, our SEO analyzer will determine if your page is SEO-friendly.
We then evaluate the title tag of your page — keep in mind, this may differ from the heading of your page. As an example, you could have the title tag, “Holiday Decorating Guide,” but your heading is, “Your Quintessential Holiday Decorating Guide.”
Our free SEO checker looks at the following features of your title tag:
- Length: For the best results, title tags should have 60 characters or less. If they exceed that number, search engines won’t display the excess. Instead, they’ll insert an ellipsis, which can leave your title tag without a hook.
- Keyword: A title tag should also include your primary keyword. While not required, it’s beneficial if your title tag starts with your primary keyword. Our SEO audit tool will let you know if it does.
In most cases, title tags are a quick fix, though they require some brainstorming.
Following your title tag, our SEO checker will look at the following features of your meta description:
- Length: Like a title tag, a description or meta tag also has character limits. Your description tag should not exceed 160 characters — otherwise, it won’t display in search results. It’s worth noting that in some instances Google will rewrite your meta description.
- Keyword: A meta description should also include your primary keyword — specifically, the exact keyword. That means if your keyword is, “holiday decorating guide,” you want to use that exact keyword and word order, so the phrase, “guide to holiday decorating,” wouldn’t count.
To make your SEO analysis easy to follow, we include your meta description tag in the report.
After our Google SEO Checker assesses your title tag and meta description, it evaluates your heading tags. These tags feature throughout the content of your page and tend to include the keywords you’re targeting. They’re also helpful for readers, as they divide your content into neat, easy-to-follow sections.
Maximize your SEO strategy by including an H1 tag, as well as H2 tags. Depending on your content, you may also have H3 and H4 tags to make your content even easier for audiences to read. Our SEO checker tool will look for H1, H2, H3, H4, and H5 tags — if you’re missing them, we’ll let you know.
Our tool will also look for your primary keyword in your heading tags. To improve your SEO strategy, you’ll want to include your primary keyword in your heading tags, especially your H1 tag. If your keyword would impact the readability of your H2 and H3 tags, consider leaving it out.
In the online world, content is critical. You need to provide your viewers with original content that offers value, or your pages will struggle to rank. Even worse, users won’t stay on your page or convert, which defeats your overall goal.
That’s why our SEO checker provides a comprehensive analysis of your copy and assesses the following:
- Keyword use: If you’re familiar with search engine optimization, you know keyword stuffing is a black-hat practice. You still want to use your keyword, however. In most cases, use the exact version of your keyword three to four times in your copy.
- Keyword placement: To help search engines understand your content, it’s important that you use your primary keyword within the first 100 words of your copy — so under your H1 heading. Our tool will let you know if you need to add your keyword to that initial copy.
If our tool spots issues with your copy, it’ll include actionable recommendations in your SEO report.
It’s essential to include images in your copy. By including images, whether pictures or graphics, you’re providing readers with a visual that helps them digest your content. If you’re explaining a complex process, for example, a graphic is invaluable.
Images are also useful in SEO, which is why our SEO checker tool reviews the following:
- Filename: For your sanity, as well as for search engines, it’s essential you develop a naming system for your image files. Don’t settle for a filename like, “IMG_0001.” Instead, use your keyword — if appropriate — and separate words with a hyphen, not an underscore.
- Alt tag: Since search engines cannot “read” images, it’s critical that you include an alt tag. Create descriptive, no-fluff alt tags that explain what’s going on in your image. If appropriate, you should include your keyword in your alt tag.
Once you develop a process for naming your images and composing their alt tags, it’ll become a habit.
Another factor our SEO checker assesses is your page links. In search engine optimization, link building plays a critical role. While your content likely includes links to content on your website, you also want your content to earn links from external websites.
That’s a challenge for many businesses, as you need to create content that’s unique and compelling — content that journalists, users, and publishers can’t help but share. Even if you do publish a piece of exceptional content, you often need to connect with publishers to highlight your one-of-a-kind content.
While our SEO analyzer doesn’t provide tips for how to conduct outreach, it does generate a backlink score, based on the number of links you’ve earned, as well as the number of links you’ve earned from unique domains.
For example, if Martha Stewart links to your guide on holiday decorating twice, that only counts as one unique domain. While those shout-outs are wonderful, you want to have a diverse set of links. That diversity indicates that a variety of websites trust yours.
With more than 50 percent of all Internet traffic coming from mobile devices, it’s critical that you have a mobile-friendly website. The fact that Google’s adopted a mobile-first index makes it even more of a priority to support a mobile website.
That’s why our SEO checker does a thorough mobile analysis. It’ll look for the following features:
- Mobile sitemap
- Viewport meta tag
- Tap targets
Like our tool’s coding assessment, you’ll want to forward this part of the report to your development team. They can often make the necessary changes. If you’re without a mobile-friendly website, however, aim to launch a responsive or dynamic website.
How do I read my SEO report?
Once our SEO checker tool evaluates your website (which happens in 60 seconds or less), it’ll generate your report, which you can then view. We’ll also send a copy of your SEO report to your email address, so you can see it, as well as share it later.
Your SEO report encompasses two tabs:
- On-page SEO
- Off-page SEO
Even though your report breaks down into on-page and off-page SEO, our website SEO checker still analyzes your technical SEO. For your convenience, we’ve included the technical SEO findings within the on-page SEO section.
Each area of the report includes:
Overall SEO score
Represents your site’s overall SEO score on a 0-100 scale. A score between 100-70 is good, 69-41 is okay, and 0-40 is poor.
Represents whether an element, like your title tag, passed, needs improving, or generated an error.
Represents how impactful an element is on SEO. For example, a title tag can have a significant impact. Use impact ratings to prioritize fixes.
Represents how challenging an SEO issue is to solve. For example, it’s easy to fix a title tag. Use solving complexity ratings to prioritize fixes too.
Shares best practices for optimizing an element, like your title tag, for SEO.
Compiles a list of related articles for different SEO elements. Use these articles to learn more about SEO and how to improve your SEO score.
Keep in mind that our SEO checker tool generates recommendations, not requirements. Depending on your business and its unique SEO strategy, some suggestions may not apply to your approach or characteristics.
If you need help improving your SEO, you can always contact our experienced strategists.
How many pages can I check at once?
With our SEO checker, you can test one page at a time. If you’re reviewing multiple pages, we recommend creating an Excel or Google Sheet document. Here, you can build a plan for revising your SEO strategy by noting the recommended changes.
How do I fix my page’s SEO errors?
Our actionable tasks provide guidance on how to fix errors caught by our website SEO analysis tool. For more information about these recommendations, consider browsing our guides and blog, which offer a wealth of resources for SEO.
How much do these errors impact my page’s ranking in search results?
It depends, as search engines use a variety of ranking factors. Google, for example, relies on more than 200 ranking factors, though some have more weight than others. Link building, for instance, is one of the most influential ranking factors for Google.
Why does my website rank well, but earns a low grade?
Depending on your industry, it’s possible that you have a well-ranking page with lackluster SEO. This scenario does happen and often occurs because your competitors aren’t optimizing their pages either. It’s critical to adopt a proactive approach to SEO, however, as someone will eventually optimize their pages.
When should I recheck a page?
While you can recheck your page at any time with our SEO checker, we also recommend tracking your changes through your Google Analytics account. If you’re making sweeping changes to a page, for example, you may want to create an event in Google Analytics that indicates this change.
When you review your Google Analytics data for that page, you can then monitor the following:
- Bounce rate
- Time on page
- Number of pages viewed
- Total, unique, and return visitors
You’ll also want to monitor your ranking in search results via Ahrefs.
What is an SEO checker?
An SEO checker — like WebFX's free SEO Checker tool — crawls and analyzes provided URLs against SEO best practices for title tags , keyword usage, page speed , and more. The website SEO checker's results are then compiled into an SEO report that you can use to improve your site's SEO .
What is an SEO analysis?
An SEO analysis is an in-depth assessment of how well your site follows SEO best practices. It involves looking at various aspects of your site’s SEO, including on-page, off-page, and technical SEO. An SEO analysis shows you the areas where your site is performing well and reveals opportunities for improvement. Conducting an SEO analysis often involves using an SEO checker tool.
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Quick reference check list for the perfect on-page SEO.
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GET YOUR SEO GUIDE
- HTTPS Test.
- Server Signature Test.
- Safe Browsing Test.
- Directory Browsing Test.
- Plaintext Emails Test.
If you want to check your SEO rankings on Google and don't want to count the results individually, only a live rank checker can help. Simply enter your keyword (this can also be a group of words or a phrase) and add your domain. By clicking on "Check ranking", your ranking is retrieved within seconds.What does SEO checker do? ›
What is an SEO checker? The Seobility SEO checker is a tool that scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings. Use it to get a comprehensive list of errors found on your web page and find out where you still have to improve your website.How do I get a SEO audit report? ›
- Check for Indexing Issues. ...
- Check for Duplicate Versions of Your Site. ...
- Run a Site Crawl. ...
- Check for Manual Actions. ...
- Check for Mobile-Friendliness Issues. ...
- Analyze Your Site's Speed. ...
- Analyze Your Core Web Vitals. ...
- Analyze Your Internal Links.
If you've wondered, “Can I do SEO myself?” the answer is definitely. You don't need to hire an outside agency to improve your SEO, and this guide gives you some basic SEO tips to get started.Is 70 a good SEO score? ›
A good SEO scoring range falls between 80 and 100. This indicates that your site meets the highest quality standards for technical SEO, content, UX, and mobile usability. Some SEO experts will tell you to shoot for a score of 85 or higher. Others say that a score within the 70s is passable.Is SEO on Google free? ›
There's no cost to appear in organic search results like Google's, and making changes to improve your website's SEO, can greatly impact your search rankings over time. Learn more about how Google organic search works and find tips for getting started here.What is a good SEO score? ›
A good Site Health SEO score is anything above 80. If your score is over 90, it means your website is in the top 10% of the best technically optimized websites on the web.How long does it take for SEO to show on Google? ›
According to seo.co, it can take anywhere from three to six months to rank on the first page of Google, assuming that you're writing good content and optimizing your website for search engines. If there's high competition or you haven't optimized your website, it may take six to 12 months to see results.What should I avoid with SEO? ›
- Slow Site Speed. ...
- Bad Reviews on Google. ...
- Faulty Google My Business Verification Code. ...
- Lack of Location-Specific Pages. ...
- Duplicate Content. ...
- Broken Images and Missing Alternative Texts. ...
- Outdated Content and Information on Site. ...
- Not Optimizing Your Website for Mobile.
The good news is that globally, 60% of SEO professionals earn at least—or more than—the U.S. median ($57,456 for men and $47,299 for women). A strong 19% of global respondents revealed they earn over $100,000 per year, while a lucky few at the top (3.38%) reported they earn more than $200,000 per year.What can go wrong in SEO? ›
When it comes to SEO, there are many things that might go wrong. The most common ones are low-quality content and duplicate content, but there are also others that can cause your site to lose out on traffic or rankings.How much does it cost to get a SEO report? ›
54.5% of SEOs only offer one pricing model (i.e., hourly, retainer, or per-project). $501–$1,000 is the most popular monthly retainer. $75–$100 is the most popular hourly rate. $2,501–$5,000 is the most popular per-project rate.How much is SEO audit fee? ›
How much does an SEO audit cost? Whether you're a small-to-midsize business (SMB) or established enterprise, you can expect to pay between $650 and $14,000 for an SEO audit. Granted, if you're a larger company with a bigger website, you will have higher SEO audit costs than a startup with a small site.How much does SEO website audit cost? ›
The cost of SEO audits can vary greatly, ranging from a few hundred dollars to even tens of thousands of dollars. The average price you can expect to pay for a quality SEO audit performed by an SEO expert usually starts at $2500-$3000.How to do SEO for beginners? ›
- Step 1: Find keywords.
- Step 2: Put keywords in the page title.
- Step 3: Put keywords in the page URL.
- Step 4: Put keywords in your meta description.
- Step 5: Put keywords in your H1 text.
- Step 6: Use keywords in the page's content.
- Step 7: Build links to your website.
- Step 8: Monitor your rank.
- Understand the goal of SEO.
- Master keyword research.
- Know the difference between on-page and off-page SEO.
- Learn to identify UX signals.
- Embrace SEO-friendly content creation.
- Start link building.
- Improve your SEO know-how with WebFX.
SEO is for organic traffic – so that's unpaid or free listings, and SEM is for targeted ads that you pay for. They can be complementary but only if the website itself is SEO-friendly first, then SEM has a greater chance of being successful.How do I check my SEO level? ›
- Check the site load time.
- Track keyword rankings for certain keyword phrases.
- Check the mobile-friendliness.
- Check the technical structure.
- Check content relevance.
- Audit internal links.
- Bottom Line.
According to Google, a score above 90 is considered good. Anything below that likely needs improvement to avoid the risk of lower rankings in the Google search results. Google wants to reward websites with a positive user experience.
How much does SEO cost? While many businesses pay between $1,500 to $5,000 per month for SEO, you could pay as little as $100 per month or upwards of $30,000, depending on several factors. SEO pricing can vary largely depending on the size of your business, the scope of your project, and your SEO provider.Is SEO a monthly fee? ›
SEO campaigns can cost anywhere from $5,000/mo to $100,000+/month depending on the vertical. Local SEO can be slightly lower. On average, quality SEO should cost $3,000+/month, at an average hourly rate of $150+.Why does SEO cost money? ›
SEO is so expensive for three reasons: It takes time to show results, it requires a lot of resources to build and maintain a campaign, and it often relies on the expertise of an SEO specialist to develop and grow your strategy.Why am I not ranking on Google? ›
You're not ranking because your site has technical issues
Your website needs to meet certain technical benchmarks if you're going to rank on Google! Loading speed, or how quickly your pages load, is an important factor. Security is important too, and that's not all.
- Get backlinks. A backlink is a link to your page from another website, and these are a heavily weighted ranking factor. ...
- Mine your search queries. ...
- Target how-to and tutorial keywords with videos. ...
- Target pages already ranking. ...
- Do a SERP analysis. ...
- Add Schema markup. ...
- Check your technical SEO.
- Impressions. ...
- Traffic from Organic Searches. ...
- Number of Pages Ranking. ...
- Number of Backlinks. ...
- Referrals from other websites. ...
- Domain & Page Authority. ...
- Brand Mentions. ...
Focusing on these three pillars of SEO – authority, relevance, and experience – will increase the opportunities for your content and make link-earning easier. You now have everything you need to know for SEO success, so get to work!What is the most difficult part of SEO? ›
According to Scott Langdon, managing partner at Higher Visibility “One of the most challenging parts of SEO is remembering that it's not about making one single aspect of SEO work well; instead, it's about integrating all parts to result in a cohesive plan.” To do so, a lot of research, hands-on experience, and time is ...Why do people fail at SEO? ›
One of the many reasons startups fail at SEO is the use of the wrong keywords. Choosing the best keywords can be an exhausting job especially if you don't know that much about SEO or you are in a highly popular niche. Use a keyword research tool for suggestions. Be careful whether you chose short or long tail keywords.Is SEO job easy or hard? ›
SEO is not necessarily hard to learn, but it does take time, effort, and persistence. If you are just starting and know nothing about search engines and how they work, you can expect to feel a bit overwhelmed initially, especially if you are trying to learn SEO on your own. However, it is important to keep trying.
While freshers can earn around Rs. 1.8-2.8 LPA, professionals with over 5-8 years of SEO experience can make around Rs. 3.5-6.6 LPA.Is it hard to learn SEO? ›
SEO is not that hard to learn, but it can be confusing and overwhelming to get started. Learning SEO means learning about a long list of individual digital marketing strategies, which can feel a bit like adding new weapons to your arsenal as you learn how to wield them.What are the biggest SEO fails? ›
- Presenting a Poor Internal Link Structure. ...
- Creating Content for Content's Sake. ...
- Not Investing in Link-Worthy Content. ...
- Failing to Reach Customers with Your Content. ...
- Optimizing for the Wrong Keywords. ...
- Not Consulting Paid Media. ...
- Forgetting About Local.
If your business provides a made up product or a new invention, SEO is not really the marketing route for you. Not yet anyway! If nobody has heard of it, then no one will search for it.What is unethical SEO? ›
Unethical SEO Practices
Making use of automated queries without the permission from search engines. A method of “cloaking” is used whereby content is submitted to search engines in such a way that some text is not clearly obvious or apparent to a targeted audience.
Technically, SEO is free. You're not paying money for SERP placement. Google ranks content based on a number of factors including the E-A-T trio: Expertise, Authority, and Trust. They're going to highly rank those who are seen as valuable resources for users.How long does it take for SEO to work? ›
The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.How long does a SEO report take? ›
You Should Expect to See Results From SEO Within 6 to 12 Months... SEO should show results within a 6- to 12-month period. By results, we mean a measurable increase in traffic and associated leads or conversions.What does SEO cost for small business? ›
How much does SEO cost for small businesses? The average cost of SEO for small businesses is $750 to $2000 per month or $5000 to $30,000 for one-time projects. Smaller companies that invest in SEO consulting services can expect to pay $80 to $200 per hour.How much is Google SEO certification? ›
The course takes approximately 5 months to complete and the total cost is $245. This program is offered as part of the Coursera Plus subscription, which costs $49 per month. After completing all five courses (including the Google SEO Capstone Project), you'll be awarded an SEO certification.
- Step 1: Identify link building opportunities. ...
- Step 2: Identify site structure improvements. ...
- Step 3: Find (and fix) thin content. ...
- Step 4: Identify (and nix) duplicate content. ...
- Step 5: Scan for keyword optimization. ...
- Step 6: Make sure meta tags are optimized. ...
- Step 7: Identify page update opportunities.
It will save you time and money.
By purchasing a professional audit from an agency, you'll not only free up time for yourself and your team to focus on other tasks, but you'll also save money that you would otherwise be spending to hire and onboard new employees.
- Step 1: Enter the site's URL for which you check the SEO score in the given box.
- Step 2: Click the “Check SEO Score” button.
- Step 3: The utility will conduct SEO analysis of the requested URL and display results in a matter of seconds.
- Impressions. ...
- Traffic from Organic Searches. ...
- Number of Pages Ranking. ...
- Number of Backlinks. ...
- Referrals from other websites. ...
- Domain & Page Authority. ...
- Brand Mentions. ...
- Select the domain you want to check ranking for from the upper left menu;
- Go to Search Results;
- Look for the right-most square - that's your average position over time;
- Scroll below to Queries and you will see the keywords you rank on;
To rank website domain authority consider that:
Scores between 40 and 50 are considered average. Domain Authority between 50 and 60 must be rated as good. Scores above 60 rate the Domain Authority as excellent.
- Know Your Keywords. First things first. ...
- Write High Quality Content (Naturally) ...
- Use Keywords in Your Website Page URLs. ...
- Don't Overlook Page Titles. ...
- Review Every Page for Additional Keyword Placement. ...
- Improve User Experience. ...
- Hire an Expert.
The short answer is between 4-12 months. The longer answer has to do with all those factors we discussed that tie into your SEO strategy. If you target low-competition keywords, you can start to see results within 4-6 months.How do I know if I need SEO? ›
- You're unable to find yourself on Google. ...
- Your website isn't getting much traffic. ...
- Your website traffic isn't converting. ...
- Your competitors are ranking higher than you. ...
- You have no content marketing strategy (or the strategy isn't producing successful results)
While it's absolutely accurate to say there's no set answer to how long it takes before you start seeing organic improvements from your SEO efforts, most subject-matter experts agree that it typically takes four to six months: “Generally speaking, websites can see results in 4 to 6 months.” – SEO Mechanic.
A good Site Health SEO score is anything above 80. If your score is over 90, it means your website is in the top 10% of the best technically optimized websites on the web. Once you reach a high SEO rating, you can: Schedule regular Site Audit crawls to spot any possible new issues.